Sense Check

2024

Naming
Brand Strategy
Brand Identity
Art direction
App Design
Animation

Sense Check is a cognitive wellbeing app designed to help users gently disrupt unhelpful thought patterns and reconnect with a sense of internal stability. Developed in close collaboration with psychologist Tayla Wilson, the project blends evidence-based therapeutic frameworks—schema therapy, CBT, mindfulness, and somatic practices—into a format that feels accessible, calm, and human.

The full brand development included brand strategy, identity, art direction, animation, and product design, with a particular focus on translating complex psychological concepts into simple, visually grounded interventions. The result is a platform that retains clinical rigour while speaking to a broader audience—meeting users where they are, without dilution or overwhelm. From breath-led resets to movement-based grounding exercises, Sense Check helps make emotional regulation feel less like a task and more like a return.